Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes
nutechsolutions | Jul/ 14/ 2020 | 0
Still marketing based on traditional demographic information? "We live in a post-demographic world," writes Kian Bakhtiari, "where patterns of behavior can no longer be predicted by age alone." Instead, Bakhtiari, who writes about marketing with a Gen-Z and Millennial lens,…